The Battle Of Gettysburg And A Website Article From The...

The battle of Gettysburg is seen today as the turning point of the war, and after the analysis of these historical documents its clear why the bloodshed at Gettysburg was as significant as it was being able to turn the tides of the war. Two sources that are going to be used in this are a website article from History.com: â€Å"Battle of Gettysburg† and a website article from the NeW World Encyclopedia: â€Å"Battle of gettysburg†. These sources will be analyzed by their origin, purpose, content, value and limitation in relation to this investigation. The first source, a website artice from History.com: â€Å"Battle of Gettysburg† was published in 2009. There is no specific author but it is generalized as the History.com staff. History.com was founded in 1951 and has been recording and providing information since then. It can be trusted because there are many historians who work and are constantly updating this website and they also allow you to contact them if you believe something is inaccurate. One limitation of the origin is that there is no direct author listed.The purpose of this source is to provide the reader with information on the Battle of Gettysburg and how it impacted the American Civil War. It also provides the war tactics that each side used in this Battle for the reader. This source’s content is focused around the facts and details on why it was the bloodiest battle of the American Civil War and how it lead to the Union victory. One limitation of the content used in thisShow MoreRelatedPhotography a nd the Civil War Essay1603 Words   |  7 Pagesphotography during the Civil War are noted in this investigation. Also, connections between the advancements in early photography and how Mathew Brady used these advancements to change the public perception of the War are explored. Different photographers from both the north and the south will not be explored in this investigation. Two sources (â€Å"Photographing the war† by Henry W. Lanier, and â€Å"The Blue and Grey in Black and White† by Bob Zeller) will be evaluated for their origin, purpose, values, and limitations

My Book Retell I Have Chosen The Hobbit By J.k. R. Tolkien

For My book retell I have chosen The Hobbit, written by J.R.R. Tolkien. It takes place in the fictional land of Middle Earth, where Elves and dwarves roamed the lands and much darker creatures too, such as Trolls and Goblins. Our tale starts off like this. In a hole in the ground, there lives a Hobbit. Hobbits are a simple folk who rarely wander beyond their little town of Baggend. They are no taller than a human child, but they eat like giants. They love eating so much, they have seven meals a day. Breakfast, second breakfast, elevenses, luncheon, afternoon tea, dinner and supper. They have a mop of curly hair on there head and big furry feet. That brings us to the main protagonist, Bilbo Baggins. Throughout the story he is accompanied by Thirteen dwarves, lead by Thorin Oakenshield, and the wizard, Gandalf the Grey. There are many antagonists in this story including goblins, trolls, elves, and even humans, but the main conflict is with Smaug, the fire breathing dragon, who has st olen Thorin s kingdom. Hobbits in Baggend rarely have anything close to an adventure, since they would have to leave the comfort of their warm hobbit hole. Bilbo Baggins, never in his wildest dreams, would find himself hunting dragons next to dwarves and wizards. However, one day, while he was smoking his pipe of tobacco, he heard a knock on his gate. It was Gandalf. He wondered if Bilbo wanted to take part in an adventure. Bilbo quickly urged the wizard away saying he wanted nothing to do

Mortgage Marketing Strategy for Cash Basis- MyAssignmenthelp.com

Question: Discuss about theMortgage Marketing Strategyfor Cash Basis. Answer: Based on the current statistics and market projections, the real estate business is booming and will continue to grow. A great number of buyers, especially in urban areas are willing to own their own first homes and be able to do so with ease. Some have argued against purchasing a mortgage, majorly due to the long procedures involved that may delay the purchase process as well as make it frustrating for the buyer in the long run. Furthermore, the additional benefits that cash buyers of new properties have over mortgages in that they do not have to pay any interests to any company, which in the long run is cheaper than having to pay any interest at all[1]. Regardless of these facts, it is well known that very few people on the market for new homes rely on cash payments. This essay aims to provide a workable marketing plan that would be able to increase the number of sales on mortgages by our company. Market Analysis As stated above, the mortgage market has been on the rise, majorly due to the fact that majority of buyers are not able to buy the houses on a cash basis. Some may argue that the reduced interest rates in the repayment of mortgages over the past few years has made it worth it for a great number of consumers. The end result is that the number of persons who have been willing to get a mortgage has increased steadily but surely. Statistics show that out of the total number of houses within Australia, more than a third of these houses are purchased via some form of financial assistance, and in particular mortgages[2]. The statistics further show that the vast majority of homes purchased in Australia with the help of mortgages are already established dwellings and houses, which account for approximately 70% of the new house sales in Australia on their own[3]. The values of the said houses also had a spike with the figure in 2016 February rising from $31,500,000,000 to $33,500,000,000 in February 2017. The rise in the number of mortgage commitments however reduced slightly by about $1,000,000,000. In the month preceding February 2017, the total value of mortgages at the time was 0.4% lower, even though the number of commitments rose by about 0.7%. Furthermore, the occupied house commitments also rose by about 0.2%[4]. certain forecasters point out that it may be possible that the total number of commitments had fallen by about 2.7% in the past month. However, this figure has been argued not to reflect the exact and accurate trends within the mortgage and housing finance industry. SWOT Analysis Some may argue as to why a SWOT analysis may be necessary to the development of a marketing plan. Every marketing plan is based on the fact that the company is in need of a new way to be able to reach its clientele. In order to do so effectively, the company would therefore need to take the necessary steps to be able to identify the different strengths and weaknesses that the company has, as well as analyze the different opportunities and threats that may face the company[5]. Strengths. The first and foremost strength that may be assumed to be the basis of the stability of the company is the fact that the company is privileged to be part of a stable and successful financial group. This strength is able to provide the clientele with the peace of mind, knowing that the company shall remain stable and thus not affect the interest rates or other variables on the mortgage[6]. Due to the reason above, the company therefore enjoys a good image in the public eye, and also furthermore enjoys a strong financial base. The ability to manage the equipment and human resource effectively shall always affect the strength and functioning of any company. Our company excels at this. Weaknesses Our company has faced its fair share of weaknesses, the most pronounced being the fact that there have been low sales in some of the products that are on offer. Additionally, the customer base has viewed mortgages as an old fashioned means to acquire property, thus making it less appealing to the younger and less understanding buyers. One other weakness is the fact that our company has not been actively involved in planning how to market our mortgage products. Opportunities To be able to capitalize on the current market needs for mortgages and financial assistance to purchase homes, it is important for our company to make the effort and create a support arm for the marketing department as a whole. The ability to also connect and relate our products to our parent companys products would be a great opportunity that would help the company grow steadily and curve a niche in the competitive mortgage market. Threats As stated under the opportunities section, there is constant competition in the mortgage market. The increased competition is definitely a threat, as more firms are slowly attempting to enter the mortgage business and therefore would cost us the much needed finances that would be key in the running of the company[7]. The changes in mortgage related legislation is definitely a problem, meaning that our company is to modify and adapt our plans and strategies to be able to reflect the changes made in legislation. Marketing Strategy Majority of our competitors face similar, if not the same challenges[8] and therefore, we can say that the mortgages market is a level playing field for most of the companies involved[9]. However, in order to succeed, it is important for us to advance and be prepared to go the extra mile in order to be able to beat the competition[10]. Creative and targeted marketing is the main means to be able to capitalize on the current market base. Newspapers have for the longest time been the easiest and most successful means to advertise products to the masses. However, the younger crowd, who are the majority of the first home owners and need the mortgage to be able to buy the home do not read newspapers as much and therefore would not be able to get to know about the different products we have to offer[11]. To be able to handle this, we should invest more in social media marketing, as this is the future. Majority of our target market is the youth, who spend less time on traditional forms of media and majorly focus on social media and online media as a means to learn of new products and services. With a reach into social media marketing, we would have an edge over the competition and stand higher chance of increasing the number of mortgages sold to new customers and first home owners. Aside from social media campaigns, we need to use our current online platforms to be able to make it easier for our customers to be able to handle and purchase mortgages. In particular, our website would need to be modified, redesigned if need be, to be able to support better user interactions and furthermore be able to keep the users on our site for longer. The website should have a system whereby we can monitor the number of visitors and frequency of the visits to be able to properly analyze how effective it is. Implementation Plan In order for the marketing plan to be successfully implemented, it would require advanced and careful planning by the various departments. First, the workforce that shall be involved in the marketing campaigns shall have to be properly trained on the intricate details of online marketing and how to successfully market products to the youth via online channels. In order to do this, the finance department shall need to be involved so as to cater to the financial needs and necessary resources required to be able to train the workforce. The ICT department would also need to work hand in hand with the marketing department to ensure that the website and other channels are properly optimized in order to reach more persons in te target demographic. Growth Plan In the end, the main aim of the elaborate marketing campaign is to make sure that the company sales are able to grow significantly within a given period of time. With a proper online marketing strategy, there is going to be a significant increase in the number of sales of mortgages to the new customers and also there shall be a clear growth in the number of mortgages sold. Based on previous statistics, I project that there shall be a 10 percent growth within the first quarter of implementation. Bibliography Arping Stefan, Deposit competition and loan markets, Journal of Banking Finance, 2017 Australian Bureau of Statistics, Housing Finance Australia February 2017, 10th February 2017, https://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/5609.0Main+Features1February%202017?OpenDocument Cerutti Eugenio, Dagher Jihad and Giovanni Dell'Ariccia, Housing Finance and Real-Estate Booms: A Cross-Country Perspective, Journal of Housing Economics (2017) Deloitte, The Deloitte Australian Mortgage Report 2016 Delivering tomorrow, today? 2016, p.4 LeBlanc Jean, Applying SWOT to the Mortgage Industry (September 10, 2013), https://nationalmortgageprofessional.com/news/26275/applying-swot-mortgage-industry Myers Erin, 7 Marketing Ideas for Mortgage Loan Officers in 2017, https://www.outboundengine.com/blog/marketing-ideas-for-mortgage-loan-officers/ The Conversation, Australias housing finance in seven charts (April 15, 2016), https://theconversation.com/australias-housing-finance-in-seven-charts-57870 Tzanetos Georgina, getting a Mortgage vs. Paying Cash for Investment Properties (November 11, 2016), https://www.investopedia.com/articles/investing/111116/getting-mortgage-vs-paying-cash-investment-properties.asp Zhu Bing, Betzinger Michael Steffen Sebastian, Housing market stability, mortgage market structure, and monetary policy: Evidence from the euro area, Journal of Housing Economics, 2017